At Aluminum Trailer Company (ATC) we value and protect your privacy. We thank you for the trust that you place in us and we want you to know that the information you share with us will be treated with care.
The objective of our Online Privacy Statement is to disclose and explain what information we collect, use, and share and to explain the privacy choices that you can make. We encourage you to read our Online Privacy Statement as well as those of all websites that you visit.
This ATC Online Privacy Statement applies to all users of aluminumtrailer.com.
This Online Privacy Statement became effective in 2013, and has been modified on June 5, 2019.
What Information We Collect and How We Use It
You should feel secure in knowing that ATC does not sell or share personal information with marketers outside of ATC and its local dealers for purposes of offering their own products or services.
Collecting Information about You
When you visit our website, we give you an opportunity to provide information in order for ATC to better serve your needs. We do not use “cookie” technology to collect any information from your computer. We automatically maintain web logs of the website activities for standard analytics and diagnostics information. These web logs do not capture any personally identifiable information. Our web logs will not link your online activity with the account, if any, that you may have with us.
Information you submit on aluminumtrailer.com
When you visit our website, we provide an opportunity for you to submit information to ATC in order to better serve your ongoing needs. Specific pages of aluminumtrailer.com provide submission fields that permit you to submit personally identifiable information along with any inquiry. The personally identifiable information collected through the submission form may include your name, address, phone number, and email. It is your decision whether to submit the information to ATC directly through aluminumtrailer.com or to contact ATC via a different form of communication. Your decision is voluntary and is not required by ATC in order to utilize the website. In lieu of submitting information via aluminumtrailer.com, you may submit your inquiries via mail to ATC c/o Marketing Department ATC Trailers, 751 N Tomahawk Trail, Nappanee, IN 46550 or by contacting your local ATC dealer. If you choose to submit information through aluminumtrailer.com, you will be required to complete all required fields in the submission form. By submitting the form, you voluntarily “opt-in” to the uses of your submitted information, including your personally identifiable information (name, address, phone number, and email) described herein.
Using Your Personal Information
ATC does not sell or share customer information with entities outside of ATC, its local dealers or Business Partners who may want to market to you their own products and services. You do not need to take any action for this benefit. ATC uses your information to connect you with a local dealer or member of the ATC team in order to best assist you with your trailer and trailer accessory needs. We use the information to process your inquiries, provide follow-up correspondence, respond to specific requests, facilitate the sale or purchase of products and goods, facilitate a supplier relationship, and notify you of promotions, updates, or special offers that we think may interest you. We also use your information and inquiries to provide you with a more effective customer experience while on our website and dealing with our company. In order to do this, we may process your information or combine it with other information that is publicly available. This enables us to customize the ATC experience and provide you with more relevant offers that meet your needs. ATC may also use the information that you submit through aluminumtrailer.com to market to you through alternative channels.
ATC may share your information within our family of companies and dealers. ATC may also provide your information to its business partners who perform marketing or research services on behalf of ATC All companies that act on our behalf are contractually obligated to keep all information confidential and to use the customer information only to provide the services we ask them to perform for you and us.
If you voluntarily submit information online, we may share information with third parties as required by law. To the extent permitted by law, we may disclose personally identifiable information to government authorities or third parties pursuant to a legal request, subpoena, or other legal process.
Using Your Email Address, Phone Number, or Mailing Address
We may use your email address, phone number, or mailing address for the following types of communications:
Direct Communication. ATC and its local dealers may send you correspondence directly from a local dealer or other member of the ATC team. This direct communication is intended to be responsive to your original inquiry and to provide follow-up from that point forward.
Occasional Updates and Valuable Offers. ATC and its local dealers may communicate with you about updates related to our products and services.
Newsletters or Publications. ATC and its local dealers may send you newsletters or publications that relate to ATC or its products and services.
Service Notifications. ATC and its local dealers may communicate with you regarding notifications relating to your accounts. These include, but are not limited to, correspondence that provide account information, answers to your questions about a product or service, facilitate or confirm a sale, or fulfill a legal or regulatory disclosure requirement.
General Information. ATC and its local dealers may correspond with you regarding general information associated with ATC or its local dealers that we believe would be valuable to you.
ATC does not sell or share mobile phone numbers with third parties outside of ATC and its local dealers and will only use the information to directly communicate with you with respect to your submitted inquiry and other offers available by ATC or its local dealers.
Third parties and local dealers may choose to place ads, hyperlinks, embed codes, or other items that link their website to the ATC website. ATC may also provide links to third party sites (such as marketing partners, local dealers, or advertisers) on its website, which likely have privacy policies that differ from that of ATC. ATC does not accept responsibility or otherwise warrant the degree of privacy protection provided by any third party or local dealer website that is linked to aluminumtrailer.com. ATC is not responsible for the activities or practices that take place on any linked site. ATC may choose to perform tracking and reporting activities associated with the sites providing the links to aluminumtrailer.com. This information would enable ATC to learn which links bring users to the company website.
Third party marketing and public relations partners have their own privacy policies. If you would like more information about their privacy policies, including information on how to opt out of their tracking methods, please review their independent privacy policies.
We may post customer testimonials/comments/reviews on our website which may contain personally identifiable information. We will obtain your consent via email prior to posting the testimonials. To request the removal of your testimonial, please contact us through one of the methods listed below.
aluminumtrailer.com is not intended for use by children. We do not knowingly solicit data online from, or market online to, children under the age of 13. If we obtain personally identifiable information in error on a child under the age of 13, we will delete that information from our systems upon notification that the individual is under the age of 13.
Aluminum Trailer Company (ATC) respects the choices that you make regarding your privacy. You may request that ATC terminate a certain form of communication, such as marketing emails. Marketing emails from ATC may include information about new products and services being offered. If you choose not to hear from us, you will not receive offers about ATC products and services that may be of value to you. Please remember that you “opt-in” to receiving correspondence, including email marketing offers, when you voluntarily submit your inquiry via aluminumtrailer.com.
How to Opt-Out of Specific Types of Communications
If you decide that you no longer wish to receive specific types of communications, you may submit a request to opt-out of such communication by identifying the type of communication that you no longer desire to receive. You can make your request by:
Sending a letter to: ATC Trailers, C/O Customer Service, 751 N Tomahawk Trail, Nappanee, IN 46550
Calling phone: 574-773-2440
Emailing [email protected]
Access or Changes to Your Information
If you wish to make an adjustment to information that you have submitted to ATC via aluminumtrailer.com, please correspond with the ATC agent assigned to your inquiry. If an agent has not yet been assigned to your inquiry, you may send a letter to ATC Trailers, C/O Customer Service, 751 N Tomahawk Trail, Nappanee, IN 46550, call 574-773-2440, or email [email protected] Upon your request, ATC will provide a copy for your review of the information you previously submitted. ATC does not provide access to your submitted inquiry via aluminumtrailer.com. ATC will maintain your information for a period of time as authorized by law or, if no law applies, for an unknown period of time, up to indefinitely.
Securing Your Information
We take reasonable precautions to keep all information obtained from our online visitors secure against unauthorized access and use and we periodically review our security measures.
Do not use email to send us any personal identifiable information, since it would be unencrypted and can be read by anyone who receives or intercepts it. Once your information reaches us, we store it behind a secure firewall that blocks access to the information from outside of our technology partner’s network. Only ATC authorized individuals are allowed to access the information. At ATC, security is about protecting our employees, other team members, customers, business, and information resources. ATC uses appropriate security controls and processes to provide this protection. Everyone working on the ATC team is responsible for taking the actions required to ensure this and compliance with laws and regulations.
Applicability of the Online Privacy Statement
This ATC Online Privacy Statement applies to all users of aluminumtrailer.com. This Online Privacy Statement may be modified or updated from time to time. No notice will be provided to the users of aluminumtrailer.com regarding the modifications or updates made to the Online Privacy Statement. ATC encourages users to periodically review this Online Privacy Statement. The date of any update or modification will be located in the fourth paragraph of this Online Privacy Statement. If no date is designated in the fourth paragraph, then no modification or update has occurred.
Customer Privacy Principles
We permit our customers to voluntarily submit information, and we tell customers how we use it. We limit the required fields for a website-based inquiry to that information which ATC needs in order to appropriately correspond with a customer regarding their inquiry. Any inquiry made by a customer is voluntary in nature and the customer has the opportunity to add additional information as they feel would be helpful in responding to their inquiry. We also tell our customers about the general uses of information they provide, and we will provide additional explanation if customers request it.
ATC gives customers an ability to “Opt-Out.” Customers may “opt-out” of the receipt of marketing emails for which the customer has previously “opted-in.”
We ensure information quality. We use advanced technology, documented procedures and internal monitoring practices to help ensure that customer information is processed properly, accurately and completely. We will respond in a timely manner to customers’ requests to correct inaccurate information previously provided by the customer.
We Use prudent information security safeguards. We limit access to customer information systems to those who specifically need it to conduct their business responsibilities, and to meet our customer servicing commitments. We employ safeguards designed to protect the confidentiality and security of our customer information.
We Limit The disclosure of customer information. We do not disclose customer information unless we have previously informed or have been authorized by the customer (the customer authorizes the uses described herein by voluntarily submitting the information) or we do so in connection with our efforts to reduce fraud or criminal activity and to comply with regulatory or other legal requirements and guidelines. When a court order or subpoena requires us to release information, we typically verify that the customer has received notice of the court order or subpoena to give the customer an opportunity to exercise his or her legal rights.
We hold ourselves responsible for our privacy principles. Each ATC employee is responsible for maintaining consumer confidence in the company. We provide training and communication programs designed to educate employees about the meaning and requirements or these Customer Privacy Principles. Employees who violate these Principles are subject to disciplinary action, up to and including dismissal. Employees are expected to report violations, and may do so confidentially, to their supervisor. We also conduct internal assessments of our privacy practices and periodically review the success of such assessments. ATC is also governed by the Federal Trade Commission Act and understands that it could face action by the Federal Trade Commission for any misrepresentations made herein.
We extend these privacy principles to our business relationships. We require companies we select as business partners or local dealers to agree to keep any customer information provided to them as confidential and secure, to protect the information against unauthorized access, use, or re-disclosure by the recipient company, and limit its use for the purposes for which it was provided to them.
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